Helping a coach gain clarity to take action
Overview
Ashleigh Guthrie is a feminine empowerment coach, sound alchemist, and cacao ceremonialist based in Manchester. She offers a range of services including cacao and sound facilitation, trauma-informed coaching and hosts retreats at her beautiful studio in Prestwich. With a vibrant social media following of over 3,000 and a close-knit community of followers, Ashleigh provides support through her specialised offerings and regular events.
Challenge
Ashleigh faced several challenges:
Overwhelmed with ideas: She had numerous creative ideas but struggled to narrow them down into effective service offerings.
Information overload: Much of her knowledge and plans were kept in her head, making it difficult to track and organise them.
Profitability concerns: Uncertainty about the profitability of various events and offerings hindered her ability to make informed business decisions and strategically allocate her efforts.
Solution
Intend provided a structured consultancy service focusing on both planning and creation:
Planning sessions: Through Miro boards, brainstorming, and pen-and-paper techniques, Sophie helped Ashleigh organise her ideas into cohesive plans. This included identifying patterns in her offerings and determining their profitability to guide strategic decisions.
Creation sessions: Together, they crafted themes, copy, and headlines for new courses and offerings. This collaborative approach provided Ashleigh with a business sounding board, addressing the isolation often felt by solopreneurs and ensuring her creative ideas were effectively translated into actionable plans.
Streamlined operations: Sophie also assisted in refining payment options and improving clarity around where to focus Ashleigh's efforts, enhancing the overall organisation of her business.
Results
The consultancy led to several notable outcomes:
Increased clarity: Streamlined offerings and clear presentation to clients, making her services more effective and accessible.
Enhanced organisation: Better tracking of ideas and plans, reducing overwhelm and improving focus.
Financial insights: Clearer understanding of profitability, enabling informed decision-making and strategic adjustments.
Streamlined payments: Improved payment options and processes.
Next steps: Ashleigh now has a more organised and strategic approach to her offerings and is better equipped to focus her energy on areas that drive profitability and growth.
Client Feedback
“As a founder of a small business, it’s sometimes difficult to see the wood for the trees and the overwhelm is real! Intend has a special way of cutting through the noise and helping you focus. Sophie’s unique blend of organisation and creativity simplifies even the most complex business challenges! She’s been consulting with my coaching business for the past 6 months and it has been a huge help. Thank you!!”
— Ashleigh Guthrie, Women’s Empowerment Coach