Web design, build, branding, and content creation
Overview
Smart Resourcing, launched in 2021 by Samantha Hubbard, is a team of dedicated consultants specialising in procurement, cost optimisation and affordable legal services. Unlike many consultancies, Smart Resourcing goes beyond mere advice—they actively engage in helping clients save money in optimal ways to deliver true value across the businesses they serve. Samantha founded Smart Resourcing after leaving the corporate world to gain flexibility as a working mother and to provide flexible opportunities for other talented professionals in her industry.
Challenge
Samantha needed support from a versatile, experienced digital marketing professional. With limited expertise in content marketing and unsure how to bring her ambitious ideas to life, she sought reliable ongoing help that would enable her to continue to grow her business, manage her client work, and still have ample time for her young family.
Solution
Intend partnered with Smart Resourcing to provide comprehensive support in both marketing and operations. Covering:
Brand development: Firstly, a clear brand identity was established, including colour schemes, tone of voice, fonts and imagery—laying the foundation for a cohesive and professional brand presence.
Website creation: Wireframes, web designs and then build of a from-scratch Wordpress site build, complete with SEO optimisation from the outset.
Operational support: Weekly support throughout the brand and web development process, organised headshots for all Smart Resourcing staff, and assisted in key client project delivery.
Marketing strategy: Led the overarching marketing strategy and associated content creation, client feedback collection, testimonial gathering, and case study writing. Intend also developed marketing materials, including compelling service PDFs, and designed and delivered effective email marketing campaigns that successfully generated partnerships and new business opportunities.
Future growth: Building on the success of Smart Resourcing, Intend are now assisting in launching a new business venture, expanding their collaboration into new and exciting areas.
Results
The partnership between Intend and Smart Resourcing delivered tangible results, including:
Increased lead generation: Successful email marketing campaigns generated strong leads, driving new business opportunities.
Cohesive brand presence: A unified and professional brand identity that resonated across all marketing channels.
Quality website: A fully functional, SEO-ready website poised to improve Google search rankings and attract organic traffic.
Organised operations: Improved documentation and organisation, enhancing client satisfaction and project efficiency.
Next steps: With a solid foundation in place, Smart Resourcing is set to build on its brand awareness and continue expanding its client base while exploring new business ventures with Intend’s ongoing support.
Client Feedback
Sophie has been instrumental to the growth of my business and is now leading the marketing and operations for my next venture as well. Over the past 12 months, she has taken the lead in developing a new brand identity for each business and has successfully launched a new, SEO-ready website. Her email marketing efforts have generated exciting new business opportunities too! Thank you, for all the hard work!
— Samantha Hubbard, Founder of Smart Resourcing